WinterMedia works with public relations firms and directly
with corporate communicators to provide as much, or as little
assistance necessary to carry off a successful press event
-
Simply notifying the media that you want to tell them something does not
a successful news conference make. You need to plan your news conference
with strategic timing, location and elements that will encourage the maximum
coverage.
- The publicity stunt must keep the ultimate goal
in mind: To draw positive attention to the product. Too
often a spectacular stunt is covered heavily by the media,
but the product is lost in the exposure.
The Grand Opening is the art of balancing the needs of the invited guests,
the media and tight executive schedules, all while gaining the maximum
positive media exposure. Managing expectations is key on all fronts.
WinterMedia has produced successful media events for the
openings of several major hotels, including Harrah's Resorts
and Casinos, Loews Hotels, and The Las Vegas Stratosphere;
the launch of several cruise ships for Princess Cruises;
stunts for Ringling Bros & Barnum & Bailey Circus,
Ricochet Wireless and Fleishman Hillard; and nearly 20
roller coaster openings for Paramount Parks, Six Flags,
Inc., and Universal Orlando.
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