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An Internet Press Kit is an efficient way to distribute press releases, photos and video via the Internet. People can access
your IPK passively by finding the information on your Web site, or you can actively distribute your IPK by sending it as
a link in an e-mail.
But the uses of an IPK go beyond simply distributing information to the press. An IPK is a great way to allow employees, vendors,
clients or even bosses see an overview of a public relations initiative.
The advantages of an IPK are vast:
Cost - Printing, postage, photo development and duplication, video duplication... these are all costs that can be greatly reduced
if not eliminated by using an IPK.
Time - The ability to satisfy a request for information immediately is very powerful. No need to Fed Ex or courier information to
a journalist. Simply direct them to your Web site, or e-mail them a link to your IPK and your job is done.
Effort - No need to assemble press kits. No need to stuff envelopes. No need to deliver press kits. The click of a mouse can take
care of everything for you.
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