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A Proof of Performance video is a relatively short video (5 - 10 minutes long) that shows highlights from a public relations
campaign or event. They are incredibly powerful tools to show clients, co-workers, bosses or potential customers
the media interest received for a particular PR initiative.
Clients choose to create Proof of Performance videos following individual projects or even on an annual basis. The project-specific
POP video is a great way to show a client or boss how their money was spent. It's also a wonderful tool for salespeople to use as a
sales tool for the product or service that's been covered by the media. Annual POP videos allow clients to show a wrap-up of
the year's PR efforts.
Video clips from newscasts, newspaper and magazine clips, Internet screen shots and radio interviews can all be combined to create
an effective video. Narration, music, graphics and special effects can keep the video moving along while emphasizing important
points, like total impressions or key messages. Behind the scenes video from a project can also enhance the experience for those
who are watching.
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