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A Video News Release is merely a B-Roll Tape (Please see "B-Rolls" by
clicking on the "Services" drop-down menu above) with the addition
of a reporter package.
A reporter package is the one to two minute narrated segment
that you often see on the news. So, along with the
informational slates, the b-roll and the sound bites (Again,
please see "B-Rolls" by
clicking on the "Services" drop-down menu above), a WinterMedia
VNR includes a pre-produced, narrated synopsis of your story
that TV stations can run in its entirety if it chooses.
The VNR also includes a reporter package without narration ,
in case the television station wants to have one of its reporters
or anchors narrate the story.
Just like a B-Roll Tape, WinterMedia generally distributes
VNRs via satellite or sends them as hard-copy dubs. WinterMedia
has a contract with Nielsen Media Research to monitor the
video so we can report to our clients which stations ran
the video and how many viewers saw it.
Absolutely. WinterMedia VNRs generally get anywhere from
two to 12 million viewers, and sometimes jump as high as
20 to 50 million viewers. Whether stations merely use
the b-roll with a sound bite, or they use the reporter package,
there is rarely a newscast aired that doesn't include video
from at least one VNR or b-roll tape.
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